What is Generative Engine Optimization (GEO) and Why It’s Critical in 2025?

geo

As AI-powered search assistants like ChatGPT, Perplexity, Bing Copilot, and Google AI Overviews become mainstream, website traffic from traditional search engines is shifting. The new challenge? Ensuring your content is cited or referenced in AI-generated answers. This is where Generative Engine Optimization (GEO) comes in—a strategy designed to make your content AI-ready, so it’s discoverable, … Read more